Meta Ads and Google Ads management, from media buyers for media buyers
Practical guides for people who run many ad accounts: a direct answer at the top, numbers with sources and no made-up data. What was measured is labeled, and so are the examples.
Running many Meta ad accounts
How to manage many ad accounts without living in Ads Manager: bulk publishing, cross-account cloning, audiences, bulk edits, balance, team access and what is left of Power Editor.
Complete guide · Running many Meta ad accounts
How to manage multiple Facebook ad accounts without repeating the same work in each one
How to manage multiple Facebook ad accounts: one view for Meta and Google, bulk launches, cross-account copies, a balance monitor and team access per account.
9 min read
Running many Meta ad accounts
1-1-1 structure in Meta Ads: one campaign per ad
How to upload a 1-1-1 structure in Meta Ads Editor: one campaign, one ad set and one ad per creative, in one upload, with the copies born paused.
5 min read
Running many Meta ad accounts
Meta Ads error codes: what #1815199, #2061015, #1487891 and #2446493 mean and how to fix them
Got error #1487891, #2446493, #1815199 or #2061015 in Meta Ads? What each code means, why it happens and the step-by-step fix in Ads Manager.
11 min read
Meta Ads strategy and scaling
ABO or CBO, the learning phase, creative fatigue by niche, automated rules, metric alerts and vertical and horizontal scaling.
Complete guide · Meta Ads strategy and scaling
How to scale Facebook ads without resetting the learning phase
Scale Meta ads in budget steps of up to 35%, repeated in sequence, re-evaluated every 2 to 4 hours, plus the revenue times k rule for setting the daily budget.
10 min read
Meta Ads strategy and scaling
Facebook ads frequency cap: target vs cap frequency control in reach campaigns
How to set a frequency cap in Facebook ads: target vs cap, which budgets each one accepts, the 1 to 90 range and why frequency still goes above your cap.
7 min read
Meta Ads strategy and scaling
Meta Ad Library: how to research competitors and turn what you find into tests
Search competitor ads in the Meta Ad Library, break down hooks, images and videos, and turn references into creative tests with Ads Editor.
10 min read
Measurement, sales and reporting
Paid media reports for clients and UTMs that tie each sale to the ad that generated it.
Complete guide · Measurement, sales and reporting
Meta Ads report for clients: a template by objective
What a Meta and Google ads client report should show for each objective, a one-page template, what to cut and how to deliver it as a live link.
6 min read
Measurement, sales and reporting
Meta Conversions API vs pixel: deduplication, match quality and the system user token
Meta Conversions API and pixel: what each one measures, event_id deduplication, event match quality and how to generate the token with a system user.
13 min read
Measurement, sales and reporting
UTM parameters for Facebook ads: trace every sale back to the ad
A dynamic UTM template for Meta and Google ads, where tracking breaks before checkout (Shopify, Stripe, ClickFunnels) and how to read sales per ad.
6 min read
Google Ads for agencies
How to run Google Ads for many clients: bidding, negative keywords and Performance Max.
Complete guide · Google Ads for agencies
How to manage Google Ads for multiple clients
Manage Google Ads for multiple clients with a manager account and a weekly routine: search terms, bids after learning, assets, UTMs and PMax.
9 min read
Google Ads for agencies
Merchant Center in Performance Max: how to link your feed and advertise products
How to link Google Merchant Center to Google Ads and attach your feed to Performance Max: who approves, feed labels, listing groups and common errors.
7 min read
Google Ads for agencies
Google Ads recommendations: which to apply, which to dismiss, and what optimization score measures
Google Ads recommendations and optimization score: what to apply, what to dismiss, the risk of auto-apply, and how to review many accounts every week.
7 min read
AI for media buyers
What AI already does in real ad operations: copilot, MCP in Claude and ChatGPT, MCP usage numbers and automation with guardrails.
Complete guide · AI for media buyers
AI for media buying: what works on Meta and Google Ads
Where AI already helps media buyers on Meta and Google Ads: account-aware copilots, MCP in Claude and ChatGPT, and budget automation with ceilings and approval.
7 min read
AI for media buyers
Meta Ads MCP: manage ads from Claude and ChatGPT
Connect Meta Ads and Google Ads to Claude, ChatGPT or Codex with OAuth, compare it with Meta's official MCP and copy 22 ready-to-use prompts.
21 min read
AI for media buyers
MCP by the numbers: 454K calls and estimated distribution
454,267 calls and 72 user accounts on Ads Editor MCP. Estimated tool distribution and 319 public tools in the October 23, 2026 codebase.
6 min read
Comparisons and case studies
Ads Editor compared with Meta Ads Manager, with spreadsheets, how it differs from Google Ads Editor, and real usage numbers.
Complete guide · Comparisons and case studies
Ads Editor vs Meta Ads Manager: when native is enough
Ads Editor is an independent web platform for Meta and Google Ads across many accounts. When Meta Ads Manager is enough, and when it is not.
7 min read
Comparisons and case studies
Ad account data privacy in Ads Editor: connection, account security and what stays on the server
How Ads Editor handles ad account privacy: Meta and Google connect on their screen, the token stays AES-256 on the server, and no client password is stored.
6 min read
Comparisons and case studies
Is Ads Editor legit? How the client account is protected
Is Ads Editor legit? The Facebook password is typed on facebook.com, the Google password on Google's screen, and the token stays on the server with AES-256.
7 min read
Bulk publishing
Stop uploading ads one by one
Save hours every week: publish dozens of creatives into many accounts and campaigns in one action.
- Many accounts and ad sets at once
- Copy, URL and UTMs set once per batch
- Publish paused, activate together
- 7 day free trial
- No credit card required
- Cancellation through support
