Meta Ads and Google Ads management, from media buyers for media buyers
Practical guides for people who run many ad accounts: a direct answer at the top, numbers with sources and no made-up data. What was measured is labeled, and so are the examples.
Complete guides
Complete guide · Running many Meta ad accounts
How to manage multiple Facebook ad accounts without busywork
How agencies manage multiple Facebook and Google ad accounts: one dashboard, bulk launches, cross-account copies, balance alerts and team access.
8 min read
Complete guide · Meta Ads strategy and scaling
How to scale Facebook ads without resetting learning
Scale Meta ads in budget steps of up to 35%, repeated in sequence, re-evaluated every 2 to 4 hours, plus the revenue times k rule for setting the daily budget.
10 min read
Complete guide · Measurement, sales and reporting
Facebook ads report for clients: a template by objective
What a Facebook and Google ads client report should show for each objective, what to cut, how to add offline sales and how to deliver it as a live link.
5 min read
Complete guide · Google Ads for agencies
How to manage Google Ads for multiple clients
Manage Google Ads for multiple clients with a manager account and a weekly routine: search terms, bids after learning, assets, UTMs and PMax.
5 min read
Complete guide · AI for media buyers
AI for media buying: what works on Meta and Google Ads
Where AI already helps media buyers on Meta and Google Ads: account-aware copilots, MCP in Claude and ChatGPT, and budget automation with ceilings and approval.
5 min read
Complete guide · Comparisons and case studies
Ads Editor vs Meta Ads Manager: when native is enough
A fair Meta Ads Manager alternative comparison: what the native tool already does, where cross-account work breaks, and when Ads Editor pays for itself.
6 min read
Running many Meta ad accounts
How to manage many ad accounts without living in Ads Manager: bulk publishing, cross-account cloning, audiences, bulk edits, balance, team access and what is left of Power Editor.
Running many Meta ad accounts
How to bulk upload Facebook ads into many accounts
Bulk upload Facebook ads with Meta's spreadsheet import, see where it breaks, and launch creative batches, partnership ads included, into many accounts.
8 min read
Running many Meta ad accounts
How to copy a Facebook campaign to another ad account
Meta has no copy to another account button. Here is the export and import method, what gets lost, and how to swap Page, pixel and audiences in one step.
7 min read
Running many Meta ad accounts
Facebook custom audiences in bulk: build dozens at once
Create Facebook custom and lookalike audiences in bulk: every source, event and window in one action, with names that make cross-account copies work.
4 min read
Running many Meta ad accounts
Meta Ads Editor, Power Editor and the bulk editor in 2026
Is there a Meta Ads Editor? What happened to Power Editor, how bulk editing works in Ads Manager today, and what to watch when you edit many ads at once.
8 min read
Running many Meta ad accounts
Facebook ad account balance: monitor every account
Check the balance, failed payments and status of every Facebook ad account on one screen, see days of funds left and get alerts before ads stop.
4 min read
Running many Meta ad accounts
How to give access to Facebook ad accounts, per client
How to give someone access to a Facebook ad account the right way: partner access in the Business Portfolio, and team seats limited by account and screen.
4 min read
Running many Meta ad accounts
How many clients can a media buyer manage? Usage data
There is no universal number. Here is what 75 real operations and 11,051 ads published in 90 days show, and the formula to find your own ceiling.
9 min read
Meta Ads strategy and scaling
ABO or CBO, the learning phase, creative fatigue by niche, automated rules, metric alerts and vertical and horizontal scaling.
Meta Ads strategy and scaling
CBO vs ABO in Meta ads: when to use each
CBO vs ABO with numbers: when ad set budgets win, when Advantage campaign budget wins, the 70 ad set limit, budget sharing and why duplicating beats converting.
5 min read
Meta Ads strategy and scaling
Facebook ads learning phase: the minimum budget to exit it
Minimum daily budget to exit the Facebook ads learning phase: target CPA x 50 / 7 per ad set. Ready table, learning limited fixes and the 2x CPA floor.
5 min read
Meta Ads strategy and scaling
Hook rate and hold rate: catch creative fatigue early
Hook rate and hold rate formulas for Meta video ads, the thresholds we use as alarms, and how often to refresh creatives by business type.
6 min read
Meta Ads strategy and scaling
Facebook ads creative testing: structure and cut rules
A Facebook ads creative testing framework: ABO, 3 to 5 variations per round, about 2x target CPA per ad set per day, first read at 48 to 72 hours.
7 min read
Meta Ads strategy and scaling
Meta flexible ad format: what changes, when to skip it
What Meta's flexible ad format does, how it differs from dynamic creative and Advantage+ creative, where the ad copy lives in the API and when to avoid it.
7 min read
Measurement, sales and reporting
Paid media reports for clients and UTMs that tie each sale to the ad that generated it.
Google Ads for agencies
How to run Google Ads for many clients: bidding, negative keywords and Performance Max.
Google Ads for agencies
Google Ads negative keywords: find the terms burning budget
How to find negative keywords in Google Ads from the search terms report, which match type and level to use, and why negatives miss close variants.
5 min read
Google Ads for agencies
Performance Max asset group: what Google needs to accept it
Performance Max asset group minimums: headlines, long headline, descriptions, business name, images and logo, plus the bid strategies PMax accepts.
4 min read
AI for media buyers
What AI already does in real ad operations: copilot, MCP in Claude and ChatGPT, MCP usage numbers and automation with guardrails.
AI for media buyers
Meta Ads MCP: manage ads from Claude and ChatGPT
Which Meta Ads and Google Ads MCP servers exist, which ones only read, how to connect Claude, ChatGPT or Codex, and ten ready prompts with the tools they call.
8 min read
AI for media buyers
Meta Ads MCP tools by the numbers: 54,267 calls analyzed
What 22 accounts did with an ads MCP from May 14 to September 23, 2026: the 15 most called tools, reads vs actions, and what we did not measure.
5 min read
Comparisons and case studies
Ads Editor compared with Meta Ads Manager, with spreadsheets, how it differs from Google Ads Editor, and real usage numbers.
Comparisons and case studies
Best Facebook ads tools for media buyers in 2026
An honest list of Facebook and Google ads tools for media buyers: what each one does well, what it does not do, how it charges, and when to stay native.
8 min read
Comparisons and case studies
Ads Editor vs Google Ads Editor: not the same tool
Google Ads Editor is Google's free offline app for Google Ads. Ads Editor is an independent browser platform for Meta and Google ads. Compared in one table.
3 min read