Google Ads for agencies

How to run Google Ads for many clients: bidding, negative keywords and Performance Max.

Google Ads manager with campaigns, ad groups, ads and search terms for multiple clients

Complete guide · Google Ads for agencies

How to manage Google Ads for multiple clients

Manage Google Ads for multiple clients with a manager account and a weekly routine: search terms, bids after learning, assets, UTMs and PMax.

9 min read

Google Ads search terms report with negative keyword actions by match type and level

Google Ads for agencies

Google Ads negative keywords: find the search terms burning your budget

How to find negative keywords in Google Ads from the search terms report, which match type and level to use, and why negatives miss close variants.

7 min read

Performance Max asset group with headlines, descriptions, images and logo requirements

Google Ads for agencies

Performance Max asset group: what Google needs to accept it

Performance Max asset group minimums: headlines, long headline, descriptions, business name, images and logo, plus the bid strategies PMax accepts.

6 min read

Merchant Center in Performance Max: a product catalog attached to a PMax campaign in Google Ads

Google Ads for agencies

Merchant Center in Performance Max: how to link your feed and advertise products

How to link Google Merchant Center to Google Ads and attach your feed to Performance Max: who approves, feed labels, listing groups and common errors.

7 min read

Google Ads recommendations: a list of suggestions with optimization score uplift and apply and dismiss buttons

Google Ads for agencies

Google Ads recommendations: which to apply, which to dismiss, and what optimization score measures

Google Ads recommendations and optimization score: what to apply, what to dismiss, the risk of auto-apply, and how to review many accounts every week.

7 min read

Google Ads experiments: Ads Editor Google manager with an original campaign and its A/B trial

Google Ads for agencies

Google Ads experiments: how to A/B test a bid strategy or landing page

Google Ads experiments explained: A/B test a bid strategy or landing page, choose the split, know how long to wait, and decide when to apply or end the test.

7 min read

Google Ads bid adjustments: Ads Editor Google manager with campaigns and segment performance

Google Ads for agencies

Google Ads bid adjustments: device, schedule, location, audience and demographics

Google Ads bid adjustments by device, ad schedule, location, audience and demographics: ranges, how they stack, what Smart Bidding ignores, how to set the %.

7 min read

Meta and Google together

Every Meta and Google account on one screen

Stop switching tabs: results, budgets and balances for every client side by side.

  • Meta Ads and Google Ads
  • Every client on one screen
  • Team access per account
Connect my accounts
  • 7 day free trial
  • No credit card required
  • Cancellation through support