Measurement, sales and reporting

Paid media reports for clients and UTMs that tie each sale to the ad that generated it.

Client report for Meta and Google ads with result cards, funnel and spend breakdown

Complete guide · Measurement, sales and reporting

Meta Ads report for clients: a template by objective

What a Meta and Google ads client report should show for each objective, a one-page template, what to cut and how to deliver it as a live link.

6 min read

UTM integration projects linking sales platforms to ad accounts for sales by ad

Measurement, sales and reporting

UTM parameters for Facebook ads: trace every sale back to the ad

A dynamic UTM template for Meta and Google ads, where tracking breaks before checkout (Shopify, Stripe, ClickFunnels) and how to read sales per ad.

6 min read

Meta Conversions API and pixel sending the same purchase event with an event_id for deduplication

Measurement, sales and reporting

Meta Conversions API vs pixel: deduplication, match quality and the system user token

Meta Conversions API and pixel: what each one measures, event_id deduplication, event match quality and how to generate the token with a system user.

13 min read

Sales by ad

Know which ad drove each sale

Connect your checkout platform by webhook and see approved sales on the ad that brought them, not only Meta's purchase count.

  • Approved sales by ad
  • Checkout webhooks
  • Standard UTM ready to use
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  • Cancellation through support