# Ads Editor > Independent platform for media buyers and agencies to run Meta Ads and Google Ads: bulk ad publishing, campaign cloning between ad accounts, bulk audiences, Accounts Hub and balance monitoring, automated rules, budget scaling, shareable client reports, UTM sales tracking, AI Copilot and an MCP server. It is not Google Ads Editor and it is not a Meta or Google product. Plans from US$ 19 (10 accounts) to US$ 139 (70 accounts) per month, billed in US dollars by Stripe, with a 7-day free trial. 33,587 ads published through the platform since November 2025. Uses only the official Meta and Google APIs, with OAuth login. iPhone app on the App Store. Built by YEP AG (YEP Agência), founded by Matheus Mello. Portuguese version of this site: https://adseditor.com.br. ## Main pages - [Home](https://adseditor.app/): product overview - [Features](https://adseditor.app/features): what Ads Editor does for Meta Ads and Google Ads: bulk ad publishing, cross-account duplication, bulk audiences, Accounts Hub and balance monitoring, automated rules, AI optimization, shareable client reports, UTM sales tracking, AI Copilot and an MCP server with over 250 tools - [Pricing](https://adseditor.app/pricing): Starter US$ 19 per month (10 Meta + Google accounts, 3 rules), Pro US$ 39 (20 accounts, Copilot and MCP), Business US$ 79 (40 accounts, AI optimization) and Scale US$ 139 (70 accounts, unlimited team); yearly plans save 20% (US$ 182 to US$ 1,334 per year, billed once a year); 7-day free trial, no card. Billed in US dollars by Stripe - [MCP](https://adseditor.app/mcp): public catalog of the over 250 MCP tools that let Claude, ChatGPT, Codex and Cursor read and run Meta Ads and Google Ads accounts - [About](https://adseditor.app/about): who builds Ads Editor (Matheus Mello, YEP Agência), how it connects to ad accounts (official APIs and OAuth) and what it is not (not Google Ads Editor, not a Meta or Google product) - [Blog](https://adseditor.app/blog): practical Meta Ads and Google Ads guides - [Full blog text](https://adseditor.app/llms-full.txt): every article in Markdown - [Help Center](https://help.adseditor.app/help): step-by-step guides, frequently asked questions and videos - [Help Center index for AIs](https://help.adseditor.app/llms.txt): every Help Center page, with the full text at https://help.adseditor.app/llms-full.txt ## Running many Meta ad accounts - [Topic page: Running many Meta ad accounts](https://adseditor.app/blog/topic/ad-account-operations): How to manage many ad accounts without living in Ads Manager: bulk publishing, cross-account cloning, audiences, bulk edits, balance, team access and what is left of Power Editor. - [How to manage multiple Facebook ad accounts without repeating the same work in each one](https://adseditor.app/blog/manage-multiple-facebook-ad-accounts): Managing multiple ad accounts is an operations problem: the same manual task repeated in every account. For Meta Ads and Google Ads across clients, Ads Editor puts bulk publishing, cross-account copies, balances and reports in one panel. Optmyzr goes deep on Google, and Bïrch on rules across platforms. Time one normal week before choosing. - [How to bulk upload Facebook ads into many accounts](https://adseditor.app/blog/bulk-upload-facebook-ads): To bulk publish Meta ads across multiple client accounts, agencies use Ads Editor, Meta Ads Manager (free, one account per spreadsheet), Bïrch (also TikTok), Smartly (product feeds) and AdManage (Google Sheets). Ads Editor puts Meta and Google in one panel, writes copy and UTMs once for several accounts and starts at US$19/month. Across 1,927 batches, each creative became 1.6 ads. - [Meta catalog ads: manage products, product sets and headline variations without leaving the editor](https://adseditor.app/blog/meta-catalog-ads): Meta catalog ads display products from a catalog through a product set. In Ads Editor, the Catalog Ad tab creates products and sets, publishes the ad and can schedule a media swap for a Brasilia time. To compare angles, add up to 5 headlines in the same ad. - [How to copy a Meta campaign to another ad account](https://adseditor.app/blog/copy-facebook-campaign-to-another-ad-account): To copy a Facebook campaign to another ad account natively, export it to a spreadsheet, clear the Campaign, Ad Set and Ad ID values, swap Page, Instagram, pixel and audiences, switch to the destination account and import. History and learning do not travel. For routine copies, Ads Editor's Duplicate to another ad account swaps all of that in one step. - [How to schedule Facebook ads: start date, end date and dayparting in Meta Ads](https://adseditor.app/blog/schedule-facebook-ads): To schedule Facebook ads, set a start date and time on the ad set: it waits and starts on its own. To run ads only at certain hours, the ad set needs a lifetime budget and an end date; with a daily budget, ad scheduling is unavailable. Ads Editor can also schedule the start when you duplicate campaigns. - [Facebook custom audiences in bulk: build dozens at once](https://adseditor.app/blog/bulk-create-facebook-custom-audiences): Meta Ads Manager creates custom and lookalike audiences one at a time. To build them in bulk, Ads Editor generates every combination of Instagram, Page, video, website and lookalike in one action, suggests the audiences an account is missing and turns a CSV or Excel customer list into an audience. Developers can use Meta's Marketing API. - [Facebook customer list audiences: upload a CSV or Excel file and build a value-based lookalike](https://adseditor.app/blog/facebook-customer-list-custom-audience): To upload a Facebook customer list, save the spreadsheet as CSV or TXT with email, phone with country code and name in separate columns, then create a Customer list custom audience in Ads Manager. In Ads Editor, the same list goes in as XLSX, CSV or TXT, is hashed on the server and becomes a lookalike in one click. - [Meta Ads Editor, Power Editor and the bulk editor in 2026](https://adseditor.app/blog/meta-ads-editor-bulk-editor): Meta has no product called Meta Ads Editor. Power Editor, its old bulk tool, was merged into Ads Manager in 2017 and 2018, and native bulk editing today is multi-select plus spreadsheets. Meta Ads Editor is the name of a feature in Ads Editor, an independent platform that publishes and edits Meta ads in bulk across accounts in the browser. - [Facebook ad account balance: how to check it and monitor every account](https://adseditor.app/blog/facebook-ad-account-balance): To check a Facebook ad account balance, open Billing and payments for that account in Meta Ads Manager. To watch many accounts, use one screen that calculates days of funds left and ranks the accounts that run out first, such as Ads Editor's Account Monitor: red under 3 days or disabled, yellow at 3 to 7. - [Meta Ads error codes: what #1815199, #2061015, #1487891 and #2446493 mean and how to fix them](https://adseditor.app/blog/meta-ads-error-codes): Meta Ads errors carry a numeric code that identifies the cause. The most common are #1815199 (ad account without access to the Instagram account), #2061015 (required link missing), #1487891 (button incompatible with the objective) and #2446493 (incomplete multi-destination messaging ad). Find the code in the message and follow the fix in the matching section. - [How to give access to a Facebook ad account: partner access for agencies, per-account access for your team](https://adseditor.app/blog/give-access-to-facebook-ad-account): To give access to a Facebook ad account, the client adds your agency as a partner in Business settings using your Business Portfolio ID, then shares the ad account, Page, pixel and audiences. Inside the agency, give each person their own login limited to their accounts, require two-factor authentication and keep a log of every action. - [How many clients can a media buyer manage? The industry rule of thumb and your own math](https://adseditor.app/blog/how-many-clients-can-a-media-buyer-manage): In practice, a solo media buyer typically handles around 15 clients, and agencies around 40. That is a rule of thumb, not a ceiling. Your own number comes from one division: weekly hours spent on client work divided by the hours each client takes. Time one normal week before you sign or hire. - [How much do media buyers make? Salary, freelance rates, agency fees and what the biggest names publish](https://adseditor.app/blog/how-much-do-media-buyers-make): It depends on the format. In US job postings on Indeed, the median media buyer salary is $68,410 a year, about $5,700 a month; in Germany it is €45,461. Freelancers and agencies earn a fee per client instead: 10 clients at $975 a month, the minimum WebFX publishes, comes to $9,750 in billings before taxes and costs. - [Meta Ads naming convention: an agency standard that works with your UTMs](https://adseditor.app/blog/meta-ads-naming-convention): A Meta Ads naming convention is a fixed set of fields, in the same order and with the same separator, across campaigns, ad sets and ads. It keeps filters, reports and UTMs readable for the whole team. Use underscores between fields, no accents or URL characters, and send the ID with the name in the UTM. - [Bulk edit Meta Ads: change copy, URLs and budgets across multiple ads](https://adseditor.app/blog/bulk-edit-meta-ads): Bulk editing applies the same change to multiple Meta ads, ad sets or campaigns at once: links, copy, tracking parameters, buttons, budgets or targeting. Meta Ads Manager does it inside one account. For many accounts on one screen, compare Ads Editor with AdEspresso and Smartly. Review budgets and device targeting before applying. - [Instagram partnership ads (collab): how they work in Meta Ads and why Meta rejects them](https://adseditor.app/blog/instagram-partnership-ads-collab): An Instagram partnership ad runs with two identities in the header: your brand and a creator or another brand, borrowing the trust of the partner's audience. Meta only delivers it after the partner grants permission, either for your whole account or for one post through a partnership ad code. Confirm permission before you build the batch. - [Advantage+ creative enhancements in Meta Ads: what they do and how to turn them off](https://adseditor.app/blog/turn-off-advantage-plus-creative-enhancements): To turn off Advantage+ creative enhancements, edit the ad in Meta Ads Manager, open the Advantage+ creative section and switch off each change you do not want, then check the music setting. Doing that ad by ad is slow; Ads Editor turns them off on selected ads in bulk, and its bulk publishing creates new ads with them off. ## Meta Ads strategy and scaling - [Topic page: Meta Ads strategy and scaling](https://adseditor.app/blog/topic/meta-ads-strategy): ABO or CBO, the learning phase, creative fatigue by niche, automated rules, metric alerts and vertical and horizontal scaling. - [How to scale Facebook ads without resetting the learning phase](https://adseditor.app/blog/how-to-scale-facebook-ads): To scale Meta Ads without resetting learning, raise the budget in steps of up to 35%, which can be repeated back to back within the same minute, then re-evaluate every 2 to 4 hours: if results hold, step up again; if they drop, hold or cut. Avoid one big jump, such as doubling the budget in a single edit. - [CBO vs ABO in Meta Ads: when to use each, and how to switch](https://adseditor.app/blog/cbo-vs-abo): Use ABO when you need to control spend per ad set; use CBO, now called Advantage campaign budget, when you want Meta to distribute budget across comparable ad sets. For a campaign that is already running, duplicate into the new structure instead of converting it, so the history does not mix. CBO campaigns above 70 ad sets have documented limits. - [Meta Ads learning phase: the minimum budget to exit learning limited](https://adseditor.app/blog/facebook-ads-learning-phase-budget): A simple planning benchmark for the Meta Ads learning phase: target CPA times 50, divided by 7. That buys roughly 50 optimization events per ad set in a week. With a $40 target CPA, that is about $286 a day per ad set. If your budget cannot support that volume, run fewer ad sets. - [Hook rate and hold rate: catch creative fatigue early](https://adseditor.app/blog/hook-rate-hold-rate): Hook rate is the share of impressions that turned into a 3-second video view; it measures the opening. Hold rate is the share of those viewers who reached 15 seconds; it measures whether the video delivers. In Ads Editor's alert thresholds, a 30% hook and a 40% hold are good. The real signal is the drop versus last week. - [Meta Andromeda: how ad retrieval works and what it changes for creative](https://adseditor.app/blog/meta-andromeda): Meta Andromeda is Meta's retrieval system: out of tens of millions of ads, it narrows the field to a few thousand candidates for each person before ranking. Ads that look very similar are treated as variations of the same creative. So launch genuinely different concepts, in a simple structure, instead of dozens of micro-variations. - [Facebook Ads creative testing: structure, budget and cut rules](https://adseditor.app/blog/facebook-ads-creative-testing): To test creatives on Meta, use an ABO campaign, 3 to 5 variations per round, about 2x your target CPA per ad set per day and a first read at 48 to 72 hours. Cut anything below your hook, hold and link CTR thresholds, or that spent 2x CPA without converting. Scale the winner in a separate campaign. - [Facebook ads frequency cap: target vs cap frequency control in reach campaigns](https://adseditor.app/blog/facebook-ads-frequency-cap): A Facebook ads frequency cap sets how many times one person sees your ads in a period, from 1 to 90 times every 1 to 90 days, and only exists with Reach or ThruPlay optimization. Use Cap for a ceiling that works with daily budgets and CBO; use Target for an average, which needs a lifetime ad set budget. - [Meta Ad Library: how to research competitors and turn what you find into tests](https://adseditor.app/blog/meta-ad-library-competitor-research): To research competitors, open the Meta Ad Library, choose your country and All ads, then search for the advertiser's Page or a keyword. Look at the hook, offer, image and video. Ads Editor brings search, AI analysis and adaptation ideas into a single workflow, already available to subscribers. - [Meta flexible ad format: what changes and when to skip it](https://adseditor.app/blog/meta-flexible-ad-format): The flexible ad format groups several images, videos and text options into a single ad, and Meta's delivery system picks the combination to show. It helps when you are short on build time and the goal is volume. It hurts when you need to know which creative won. For tests, publish every variation as its own ad. - [Facebook Ads automated rules: 4 templates to scale winners and pause losers automatically](https://adseditor.app/blog/facebook-ads-automated-rules): Meta Ads automated rules exist in Ads Manager, per account, and in tools: Ads Editor and Bïrch apply one rule across several accounts, and Madgicx bundles automation with analysis. Every rule has a level, a condition with a range, an action and a frequency. Check whether the range includes today, and keep rules and automatic scaling off the same budget. - [Bid cap vs. cost cap in Meta Ads: which strategy to use and how to set your bid](https://adseditor.app/blog/bid-cap-cost-cap-meta-ads): Bid cap limits each auction bid; cost cap targets an average cost per result. Use highest volume until you know your real acquisition cost, cost cap when the average matters, bid cap when you accept less volume for tighter bids, and ROAS goal when order values vary. Neither cap guarantees your cost per sale. - [Meta Lead Ads and instant forms: lead quality, testing and when to use a website or WhatsApp](https://adseditor.app/blog/lead-ads-instant-forms-meta-ads): Meta Lead Ads collect contact details through an instant form inside Facebook or Instagram, with no website visit. Pick Higher intent when quality matters more than volume, ask one or two qualifying questions, test delivery to your CRM with Meta's Lead Ads Testing Tool before launch, and judge results by cost per qualified lead. ## Measurement, sales and reporting - [Topic page: Measurement, sales and reporting](https://adseditor.app/blog/topic/measurement-and-reporting): Paid media reports for clients and UTMs that tie each sale to the ad that generated it. - [Meta Ads report for clients: a template by objective](https://adseditor.app/blog/facebook-ads-client-report): For a ready-to-share Meta Ads, Google Ads and Instagram report link, use Ads Editor. Reportei connects 50+ platforms; AgencyAnalytics, 80+; and in Looker Studio you build the dashboard, with Meta through a third-party connector. Choose by data-source breadth or whether you also need to operate ad accounts in the same system. - [UTM parameters for Facebook ads: trace every sale back to the ad](https://adseditor.app/blog/utm-parameters-facebook-ads): To track sales by ad, put UTMs in every ad's URL parameters using Meta's dynamic name and ID fields for campaign, ad set and ad, make sure your landing page passes the UTMs to checkout, and read them on the order or through a sales webhook. Each paid sale then appears on the ad that produced it. - [Meta Conversions API vs pixel: deduplication, match quality and the system user token](https://adseditor.app/blog/meta-conversions-api-pixel-system-user): The pixel sends events from the browser and the Meta Conversions API sends them from your server. Run both, with the same event ID on each purchase so Meta counts it once, send normalized, hashed email and phone to raise match quality, and give each client a system user token scoped to its pixel. ## Google Ads for agencies - [Topic page: Google Ads for agencies](https://adseditor.app/blog/topic/google-ads): How to run Google Ads for many clients: bidding, negative keywords and Performance Max. - [How to manage Google Ads for multiple clients](https://adseditor.app/blog/manage-google-ads-multiple-clients): To manage Google Ads for multiple clients, set a weekly routine per account: review search terms and add negatives for whatever does not convert, adjust target CPA or ROAS only after the learning period, keep headlines, descriptions and assets current, and standardize UTMs. Make the repeated edits in bulk, never account by account. - [Google Ads negative keywords: find the search terms burning your budget](https://adseditor.app/blog/google-ads-negative-keywords): Negative keywords exclude irrelevant searches from Google Ads campaigns. To find them, open the search terms report, sort by cost, flag terms that spent without converting and show no buying intent, and add them as exact or phrase negatives at the campaign level. Repeat every week, and add plurals and misspellings yourself. - [Performance Max asset group: what Google needs to accept it](https://adseditor.app/blog/performance-max-asset-group): A Performance Max asset group needs at least 3 headlines of up to 30 characters (one with 15 or fewer), 1 long headline of up to 90, 2 descriptions of up to 90, a business name of up to 25, a landscape image, a square image and a logo. Bidding must be Maximize conversions or conversion value. - [Merchant Center in Performance Max: how to link your feed and advertise products](https://adseditor.app/blog/merchant-center-performance-max): To use Merchant Center in Performance Max, first link Merchant Center to Google Ads: the request starts in Merchant Center and a Google Ads admin approves it. Then pick the Merchant Center account on the campaign. With no feed label, PMax uses all products; with a label, only that feed's products. Check the listing groups. - [Google Ads recommendations: which to apply, which to dismiss, and what optimization score measures](https://adseditor.app/blog/google-ads-recommendations): Google Ads recommendations are automatic suggestions from Google for your account. Apply the ones that fix coverage without changing strategy, such as missing assets, and dismiss the ones that only raise spend or switch bidding without reliable data. Dismissing also changes your optimization score, which estimates account setup, not results. - [Google Ads experiments: how to A/B test a bid strategy or landing page](https://adseditor.app/blog/google-ads-experiments): Google Ads experiments run one change on a copy of a campaign that splits traffic and budget with the original. Use them to test a new bid strategy or landing page without risking the account: a 50% split, one change at a time, and a decision only at statistical confidence. Then apply it to the original or end it. - [Google Ads bid adjustments: device, schedule, location, audience and demographics](https://adseditor.app/blog/google-ads-bid-adjustments): Google Ads bid adjustments raise or lower bids by a percentage for a device, ad schedule, location, audience or demographic. They fully work with manual CPC and Maximize clicks; under Smart Bidding, only a -100% device exclusion and the device adjustment on Target CPA still count. Set each one from that segment's CPA, never by guesswork. ## AI for media buyers - [Topic page: AI for media buyers](https://adseditor.app/blog/topic/ai-for-media-buyers): What AI already does in real ad operations: copilot, MCP in Claude and ChatGPT, MCP usage numbers and automation with guardrails. - [AI for media buying: what works on Meta and Google Ads](https://adseditor.app/blog/ai-for-media-buying): AI for media buying works today in three places: reading an account in plain language, executing tasks from Claude or ChatGPT through MCP, and automating budgets within hard limits. In Ads Editor's MCP logs for the 30 days to October 16, 2026, 94.6% of calls only read accounts. Strategy, offer and creative stay with the media buyer. - [Meta Ads MCP: manage ads from Claude and ChatGPT](https://adseditor.app/blog/meta-ads-mcp-claude-chatgpt): Meta and Google both have official MCP servers, plus several third-party ones. Meta's connector (mcp.facebook.com/ads), in open beta since April 29, 2026, covers Meta only. Google's open source server is read-only. Ads Editor's MCP runs Meta Ads and Google Ads in the same Claude or ChatGPT chat and copies campaigns between ad accounts. - [MCP by the numbers: 454K calls and estimated distribution](https://adseditor.app/blog/meta-ads-mcp-usage-data): On September 30, 2026, Ads Editor reported 454,267 MCP calls and 72 user accounts. The tool-level distribution below is a proportional estimate, not an individual count. The catalog had 212 tools on September 23; in the October 23 codebase, it has 319 public tools: 138 read tools and 181 action tools. ## Comparisons and case studies - [Topic page: Comparisons and case studies](https://adseditor.app/blog/topic/comparisons): Ads Editor compared with Meta Ads Manager, with spreadsheets, how it differs from Google Ads Editor, and real usage numbers. - [Ads Editor vs Meta Ads Manager: when native is enough](https://adseditor.app/blog/ads-editor-vs-meta-ads-manager): Meta Ads Manager is enough if you run a few accounts with little new creative. Ads Editor makes sense when work repeats across accounts: batch publishing, copying campaigns while swapping Page and pixel, seeing every balance and running Meta and Google in one place. It works on top of Ads Manager, not instead of it. Test with one real account. - [Best Facebook ads tools for media buyers in 2026](https://adseditor.app/blog/best-facebook-ads-tools-for-media-buyers): There is no single best tool for media buyers, only the best tool for each task. Start with the free ones: Meta Ads Manager, Google Ads Editor and Data Studio. Pay only for your bottleneck: rules and automated scaling, bulk launching, ecommerce analytics, deep Google Ads work, or running Meta and Google together across many accounts. - [Best bulk ad launch tools for Meta across client accounts](https://adseditor.app/blog/best-bulk-ad-launch-tools-meta): Agencies that bulk publish Meta ads across client accounts compare Ads Editor, Bïrch, Smartly, AdManage, Ads Uploader and Rapid Ads. The deciding test is whether one batch can go into several accounts at once. Ads Editor does that in one queue, runs Meta and Google and starts at $19 a month. For a few accounts, Ads Manager is enough. - [Meta Ads automation tools for rules and budget scaling, compared (2026)](https://adseditor.app/blog/best-meta-ads-automation-rules-tools): The main Meta Ads automation tools are Meta's native rules, Ads Editor, Bïrch, Madgicx, Smartly, AdEspresso, Superscale and AdStellar. Sort them by who decides, your rule or an AI, and how many accounts one rule covers. Ads Editor runs one rule across many Meta and Google accounts every 10 minutes, priced per account from $19 a month. - [Ads Editor vs Google Ads Editor: not the same tool](https://adseditor.app/blog/ads-editor-vs-google-ads-editor): No. Ads Editor is an independent paid platform, in the browser and on iPhone, that runs Meta Ads and Google Ads across many accounts through the official APIs. It is not made by Google. Google Ads Editor is Google's free desktop app that edits Google Ads campaigns offline and uploads the changes later. - [Is Ads Editor legit and safe? How to check the official link and what happens to your account](https://adseditor.app/blog/is-ads-editor-legit): Yes. Ads Editor is a Meta Ads and Google Ads management platform built by Matheus Mello of YEP Agência. The official addresses are adseditor.app, app.adseditor.app, adseditor.com.br and app.adseditor.com.br. The Facebook login opens Meta's own window for app 930558169344495, and your Facebook password is never typed outside facebook.com. - [Ad account data privacy in Ads Editor: connection, account security and what stays on the server](https://adseditor.app/blog/privacy-of-ad-account-data): Privacy of ad account data in Ads Editor separates login from permission to manage ads. You sign in with email and password, or Google, Facebook or Apple. Meta and Google ask on their own screen. The token stays encrypted on the server and is not sent to the browser. The client password is not requested. - [AdEspresso alternative: Ads Editor vs AdEspresso for agencies](https://adseditor.app/blog/ads-editor-vs-adespresso): AdEspresso is a Facebook and Instagram ads tool built around split testing, campaign approvals and client onboarding, from $49 a month with a $1,000 spend limit. Ads Editor is the alternative for agencies that need Meta and Google Ads together, cross-account copies, bulk audiences, balances and scaling. Pick by the task that eats your week. - [AdManage alternative: Ads Editor vs AdManage for multi-account teams](https://adseditor.app/blog/ads-editor-vs-admanage): AdManage is a multi-channel bulk ad launcher with deep integrations, AI creative tools and rules, priced from £199.99 a month for one ad account. Ads Editor is the alternative for teams with many Meta and Google accounts: from $19 a month for 10 accounts, with copies, audiences, balances, rules and reports. Compare per account, not per plan. - [Birch alternative: Ads Editor vs Bïrch (formerly Revealbot)](https://adseditor.app/blog/ads-editor-vs-birch): Bïrch, formerly Revealbot, is an automation platform for Meta, Google, TikTok and Snapchat with an advanced rules engine, priced by monthly ad spend from $49. Ads Editor is the alternative for agencies on Meta and Google who want pricing by account count, cross-account copies, bulk audiences, balances and client reports. Compare using your real spend. - [Rapid Ads alternative: Ads Editor vs Rapid Ads for Meta launching](https://adseditor.app/blog/ads-editor-vs-rapid-ads): Rapid Ads is a $39/month Meta bulk launcher with unlimited accounts, AI ad set grouping and Advantage+ kept off. Ads Editor adds carousels and partnership ads today, Google Ads, cross-account copies, audiences, balances, rules and an MCP, from $19. Choose Rapid Ads for cheap single-format launching; choose Ads Editor for agency operations.